See opportunity.

Opportunities abound when anyone wants to:

  • play
  • learn or understand
  • celebrate
  • be inspired
  • find hope
  • make connections or collaborate
  • belong
  • be healthier or more vibrant
  • make things
  • break things
  • clean up
  • eat and drink
  • rest or sleep
  • have a better shelter
  • have more space
  • travel
  • get more information or advice
  • move through a rite of passage

Opportunity comes from the Latin word opportunitatem which means “fitness, suitableness, favorable time.”[i]

It is often said that:

“Every problem is an opportunity.”

“Change is the only constant.”

Seeing opportunity is about noticing that, at this fleeting moment in the flux of things, NOW is a favorable time for …

  • something
  • someone
  • somewhere
  • some way

Noticing what would be GOOD right now is noticing opportunity.

In all life experiences, people can encounter challenges. To some, they will be insurmountable problems. To you, they will be playful challenges inviting your creative genius to join the mix.

If you wait for problems to appear, in order to see your opportunities, pesky problems will surely come along.  But why wait? Opportunities abound to make something good even better!

No matter what the circumstance, when starting your own company, there are lots of problems to solve. Many people get addicted to the rush that can come from all that problem solving.

The result is a bit like crossing a busy street and only looking in one direction, ignoring the traffic from the other direction. Sound dangerous? It is.

Fixing problems helps you feel smart and accomplished. Intoxicating stuff if you are coming from a dead-end job, where your talents and efforts were not appreciated. Don’t let problem solving become the only food your company eats.

Make sure you see all the opportunities, especially in good times. Look always for opportunities! They are flowing to you from all directions.

[i] Modern Language Association (MLA):
“opportunity.” Online Etymology Dictionary. Douglas Harper, Historian. 23 Feb. 2010. <>


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