I recently heard Halla Tomasdottir, co-founder of Audur Capital financial services, share her company’s values in a TED talk (embedded below). I couldn’t agree more! Here they are, paraphrased:
- Risk Awareness: You should always understand the risk you are taking. We will not invest in things we do not understand.
- Straight Talking: Telling people like it is in plain English, good or bad.
- Emotional Capital: Emotional due diligence is just as important as doing financial due diligence.
- Profit with Principles: We care how we make our profit. We do it with a long term view. We use a wider definition of profits that include benefits to environment and society.