Brand = CONSISTENCY. Consistency comes from habits and repetition.
The Company Voice LEADS the way in aligning all other branding efforts. This includes, but is not limited to:
- The way people are greeted at the door
- The way the telephone is answered
- The graphics used in publications and online
- The logo and tagline
- Any automated messages that are sent out
Repetition is your friend. The reliable integrity of the business comes from consistency.
Even if you do not have all the things commonly associated with branding, like logos, the business still has a brand by default. Your default brand is defined by the characteristics that people have learned to expect from your business. They learned this by the way you and the other people the business interact with them every day, whether you have a logo or not.
Because we all talk and act, the Company Voice is the one documented form of branding that everyone associated with the business must know how to use effectively – even the person who cleans the facility after hours. You may have some employees who do not have much interaction with other branding tools, yet they will be able to support the integrity of the business by using the Company Voice.