The Race

It’s a dead heat. The kind that makes you feel totally alive. The kind of heat that makes you notice your body’s every living cell.

It’s a dead heat between the Should Marketing and Full Heart Marketing. There is a race going on that has no finish line. Only laps.

At each turn, it seems one or the other is the winner and the crowd cheers for their champion. The fans for Should Marketing shake fists in the air and shout, “We are toughest! Yes, we are! We are clever” And “You are wasteful! We are grand!!” The fans for Full Heart Marketing are singing, “Oh what a beautiful morning!

The fans for Should Marketing shake fists in the air and shout, “We are toughest! Yes, we are! We are clever” And “You are wasteful! We are grand!!”

The fans for Full Heart Marketing are singing, “Oh what a beautiful morning! Oh, what a beautiful day! I’ve got a wonderful feeling, everything’s going my way!” Followed by, “Love can! Love can! Love can move mountains!”

The dust is sparkling in the sun as they come around the corner …

Which team are you rooting for today?

Are you feeling fearful and threatened, perhaps because a competitor who just moved in? Do you feel a surge to rally all your forces and create a big strategy for your survival?

Are you feeling powerful and vibrant? Happy to be alive and eager to get to know and help whoever crosses your path today?

Both teams know their goals. Both teams have a deep passion. Both teams have their ways of getting where they need to go. Interestingly, each team attracts different kinds of customers by the way they run the race.

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