First, it is important to acknowledge that you might have the wrong idea about what a blog actually is. Get a proper definition here: http://en.wikipedia.org/wiki/Blog and be sure to learn about the different kinds of blogs and blogging etiquette.
A blog is a publishing platform that produces date-stamped entries by an identifiable author. Productive blog authors set their blog up to be open to comments and prompt online conversations with their readers. Continue reading
Your desired customers are talking about what is important to them online, more so in some places than others. Join the crowd and conversations or host the party and start the conversations. Either way, this 3-step approach will serve you well:
- Start with going where they are talking.
- LISTEN to what they have to say.
- If you respond to someone’s question, answer objectively. It is all about sharing and learning together.
IMPORTANT: Avoid promoting your business!
This is actually akin to walking around a dinner party with toilet paper stuck to your shoe. People will look, but not listen very well to what you have to say. They will not give you as much credit as they would have without that indiscretion. The most you need to do is put your website in your signature. This is about street credibility, not proving your businesses worth or benefits. ‘Street cred’ is earned with authenticity and generosity, not promotions.