Values of Good Business

I recently heard Halla Tomasdottir, co-founder of Audur Capital financial services, share her company’s values in a TED talk (embedded below). I couldn’t agree more! Here they are, paraphrased:

  • Risk Awareness: You should always understand the risk you are taking. We will not invest in things we do not understand.
  • Straight Talking: Telling people like it is in plain English, good or bad.
  • Emotional Capital: Emotional due diligence is just as important as doing financial due diligence.
  • Profit with Principles: We care how we make our profit. We do it with a long term view. We use a wider definition of profits that include benefits to environment and society.

https://www.ted.com/talks/halla_tomasdottir

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Follow your values.

“Be careful of your thoughts, for your thoughts inspire your words.
Be careful of your words, for your words precede your actions.
Be careful of your actions, for your actions become your habits.
Be careful of your habits, for your habits build your character.
Be careful of your character, for your character decides your destiny.”
– Chinese proverb Continue reading