What Is Marketing Anyway?

Here is how you often hear marketing simplified by experts:

  • Get your name out there! (ok, become known, but for what?)
  • Go after your niche (well of course! nothing is for everyone – who are your raving fans?)
  • Have a consistent brand presence (yes, consistency is the foundation for establishing your integrity)
  • Go viral (this one really feels yucky to me, how bout you? when news travels by word-of-mouth it is the sign of success — why associate success with disease? I prefer to call it “making friends.”)

Continue reading