Recognize investments and expenses.

Entrepreneurs sort spending this way:

  • Expense:
    Spend this on a regular basis to cover the basics of running the business. I see the value of creating stability by laying a foundation of spending for regular operating expenses.
  • Investment:
    This spending could create more value later. I see strong enough growth potential for results that I value. These results may be money, resources, referrals, market share, and more. Continue reading
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